Magic Spoon Cereal Review - Must Read This Before Buying (2024)

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About Magic Spoon

Magic Spoon specializes in healthy versions of traditional and often sugary cereal alternatives.

Marketed as a cereal brand for adults, Magic Spoon has gained widespread recognition for its novel idea. According to Fast Company, “Magic Spoon is an adult version of what you love as a kid- without the sugar, carbs, or guilt.”

It all started with a bowl of cereal (surprised as much?) More specifically, Gabi Lewis and Greg Sewitz, grew up eating cereal for breakfast every morning.

It was usually the same brands that offered that classic sugary bite, which inevitably led to a carb-induced crash later in the afternoon. Their love of unhealthy cereal prevented them from being productive.

The two friends searched for healthier alternatives to their sugary favorites but ended up with nothing. Gabi and Greg soon found out that the average American eats 100 bowls of cereal a year.

Even so, nearly every option on the market contained no substantial nutritional value. And so, they decided to take action.Gabi and Greg sought to create the ultimate cereal that still held that sugary nostalgic factor but with fewer carbs.

Keep reading this Magic Spoon cereal review as I explore the brand, its products, ingredients, customer ratings, promotions, and more, to help you decide if their products are worth the buy.

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Pros and Cons

Before we get into this Magic Spoon cereal review, let’s go over some initial pros and cons.


  1. Nutritional Profile: Magic Spoon cereal is specifically formulated to be low in carbs, high in protein, and free from artificial ingredients. It can be a good option for individuals following low-carb or high-protein diets.
  2. Variety of Flavors: Magic Spoon offers a range of flavors, including popular options like Fruity, Cocoa, Cinnamon, and Frosted. This variety allows customers to choose flavors that suit their preferences.
  3. No Added Sugar: Magic Spoon cereal is sweetened with allulose, a low-calorie sweetener that does not raise blood sugar levels. It can be a suitable choice for those who want to limit their sugar intake.
  4. Gluten-Free and Grain-Free: Magic Spoon cereal is gluten-free and grain-free, making it a suitable option for individuals with gluten sensitivities or those following a grain-free diet.


  1. Cost: Magic Spoon cereal is generally more expensive compared to traditional cereal brands. The premium pricing can be a deterrent for budget-conscious individuals.
  2. Availability: While Magic Spoon has grown in popularity, it may not be widely available in all regions or grocery stores. Some customers may need to order it online, which can result in longer wait times and shipping costs.
  3. Taste and Texture: Taste preferences can vary, and some individuals may find the taste and texture of Magic Spoon cereal different from traditional cereals. It may have a different mouthfeel or sweetness level due to the use of alternative sweeteners.
  4. Limited Fiber Content: Magic Spoon cereal may not be a significant source of dietary fiber compared to whole-grain cereals. Individuals who prioritize high fiber intake may need to supplement their diet with additional fiber-rich foods.

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  • Milk Protein Blend: Magic Spoon uses a blend of milk protein isolate and whey protein isolate as a source of high-quality protein.
  • Tapioca Fiber: Tapioca fiber is a soluble fiber derived from the cassava root. It is used to increase the fiber content in the cereal.
  • Allulose: Allulose is a low-calorie sweetener that is naturally occurring in small amounts in certain fruits. It provides sweetness without significantly impacting blood sugar levels.
  • Natural Flavors: Magic Spoon uses natural flavors to enhance the taste of the cereal.
  • Sunflower Oil: Sunflower oil is commonly used to coat the cereal pieces and provide a crisp texture.
  • Colors: Some flavors of Magic Spoon cereal may contain natural colors, such as fruit and vegetable extracts, to achieve their vibrant appearance.
  • Other Ingredients: Depending on the flavor, Magic Spoon cereal may include additional ingredients like cocoa powder, cinnamon, sea salt, and other flavorings.

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Magic Spoon Cereal Review - Must Read This Before Buying (4)

Going a bit further into things, here’s a breakdown of Magic Spoon cereal benefits.

High Protein Content

Magic Spoon cereal is formulated to be high in protein, with around 12 grams per serving. Protein is essential for building and repairing tissues, supporting satiety, and maintaining muscle mass.

Low Carbohydrate Content

Magic Spoon cereal is designed to be low in carbs, with around 3-4 grams per serving. This can make it suitable for individuals following low-carb or ketogenic diets.

No Added Sugar

Magic Spoon cereal does not contain any added sugar. It is sweetened primarily with allulose, which is a low-calorie sweetener that does not significantly affect blood sugar levels.

Gluten-Free and Grain-Free

Magic Spoon cereal is gluten-free and grain-free, making it a suitable option for individuals with gluten sensitivities or those following a grain-free diet.

No Artificial Ingredients

Magic Spoon cereal is formulated without artificial flavors, colors, or sweeteners, which can be appealing to those looking for a more natural and wholesome option.

Tapioca Fiber

The inclusion of tapioca fiber in Magic Spoon cereal helps increase the fiber content, which can support digestive health and promote feelings of fullness.

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6 Magic Spoon Cereal Bestsellers

The memory of waking up early for school, going to the kitchen to pull out your favorite cereal for breakfast, and eating it as you watch your morning cartoons, is such a nostalgic feeling.

Unfortunately, we aren’t as energetic as we were when we were kids and we quickly grew up to realize that most traditional cereal brands are chalked full of unhealthy sugars and carbs. But that doesn’t mean we can’t still enjoy it.

Magic Spoon inhabits that same nostalgic-for-your-childhood factor by subtracting all of those unnecessary calories. We’ll take a look at all the cereal they have to offer, so read on.

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Magic Spoon Blueberry Cereal Review

Blueberry muffins are one of the most iconic breakfast foods out there. But if you’re a committed cereal fan, try out the Magic Spoon Blueberry Cereal. With sweet notes of summertime blueberries, you’ll be sure to be as happy as an astronaut riding an octopus. At least, that’s what we can tell from the box.

With 3 grams of net carbs and 11 grams of protein, this cereal is devoid of any artificial flavorings and amounts to only 110 calories. Pour yourself a serving of richly flavored Planet Blue O’s with the Magic Spoon Blueberry Cereal for $39 ($1.39 per bowl) or subscribe for $35 ($1.24 per serving).

Customers are saying: “Magic Spoon is my adult life and kid life smashed into one fantastic box of cereal.”

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Magic Spoon Peanut Butter Cereal Review

The peanut butter spectrum goes like this: you either hate it or you love it. The Magic Spoon Peanut Butter Cereal is made for people of the latter.

If your dreams are made of velvety smooth peanut butter with hints of crunchy nuts, chances are that this specialty cereal isn’t just going to be consumed at breakfast.

There’s no need to feel guilty in satisfying your peanut butter cravings too as this is a much healthier version of any cereal alternative.The peanut butter cereal includes 3 grams of net carbs, 11 grams of protein, and contains 130 calories.

Pour some cold milk into your bowl and bam, you’ve got a peanut butter smoothie dancing upon your taste buds.For a one-time purchase, you can buy the Magic Spoon Peanut Butter Cereal for $39 ($1.39 per bowl) or subscribe for $35 ($1.25 per bowl).

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Magic Spoon Cocoa Cereal Review

Chocolate. The word alone brings forth images of Charlie and the Chocolate Factory, trick-or-treating, or receiving a box full of treats from your secret Valentine. It can also remind us of breakfast, too, where we ate numerous bowls of Count Chocula and Cocoa Pebbles.

But let’s face it, it isn’t the healthiest choice first thing in the morning. That is, with the exception of the Magic Spoon Cocoa Cereal.The Magic Spoon Cocoa Cereal will take you back to those whimsical, Willy-Wonka-esque memories of unwrapping a chocolate bar for a sweet snack.

Made out of rich, dark cocoa, this chocolatey cereal is completely guilt-free. It contains only 3 grams of net carbs, 11 grams of protein and amounts to 110 calories.

This chocolatey goodness is priced at $39 ($1.39 per serving) or $35 ($1.25 per bowl) by subscription.

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Magic Spoon Fruity Cereal Review

Some of us grew up eating a bowl of Fruit Loops, as we tried to worm our way out of the maze printed on the back of the cereal box. If the memory of Toucan Sam has you craving for a bowl of fruity deliciousness, try opting for the Magic Spoon Fruity Cereal instead.

High in protein, it is a much healthier alternative, as it only contains 3 grams of net carbs and 110 calories.Flavored with those child-like notes of orange, cherry, blueberry and other fruity combos, a bite of these colorful o’s will be sure to bring upon a toothy grin.

In one bowl, you get a vibrant mix of turquoise blue, tropical red, and summertime yellow. The Magic Spoon Fruity Cereal costs $39 for a one-time purchase ($1.39 per serving) or $35 ($1.25 per bowl) by subscription.

Customers are saying: “I just ate delicious cereal for dinner and the last time I did that was my sophom*ore year in college!”

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Magic Spoon Cinnamon Cereal Review

As chocolate and sugar continue to be a coveted kid favorite, cinnamon is usually left as the underdog. But let’s face it, churros, oatmeal, French toast, and of course, the cinnamon roll, wouldn’t be the same if it just contained only sugar. The Magic Spoon Cinnamon Cereal puts this integral spice in the limelight.

The inclusion of nutty cinnamon with that subtle kick of pepperiness is the perfect combination to offset any intense sugary flavor. But don’t mistake this as an average bowl of Cinnamon Toast Crunch.

The cinnamon-flavored cereal only contains 4 grams of net carbs, 11 grams of complete protein, and accounts for just 100 calories. A set of 4 boxes costs $39 ($1.39 per bowl) or $35 ($1.25 per bowl) if you subscribe to Magic Spoon.

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Magic Spoon Variety Box Review

Sometimes we like something different to look forward to every morning. The Magic Spoon Variety Box gives you a taste of all of their iconic flavors including fruity, frosted, cocoa, and blueberry.

While it’s meant that you enjoy each box of this rainbow quartet separately, why not try combining two cereal flavors to create something unworldly? Take, for instance, mixing the Magic Spoon Fruity Cereal and the Magic Spoon Blueberry Cereal for the maximum sugary explosion.

The variety box sets are Magic Spoon cereal keto options, meaning that is perfect for anyone on a ketogenic or low-carb diet. If you’re wondering how this contains 0 grams of sugar, the answer is allulose (a sugar found in figs and maple syrup). It tastes just like regular sugar but has no glycemic impact and virtually no calories.

The Magic Spoon Variety Box Set costs just $39 for a one-time purchase, which is just $1.39 per serving. You can also subscribe to get it delivered monthly for $35 ($1.25 per serving).

Customers are saying: “When they said ‘Breakfast of Champions’, they meant Magic Spoon.”

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Who Is Magic Spoon Cereal For?

Magic Spoon Cereal Review - Must Read This Before Buying (12)

Magic Spoon cereal is marketed as a low-carb, high-protein cereal that is primarily targeted towards individuals following specific diets or seeking healthier breakfast options.

It was initially developed to cater to people on the ketogenic (keto) diet, which is a low-carbohydrate, high-fat eating plan. However, it has gained popularity among a broader audience looking for cereal alternatives that are lower in sugar and higher in protein.

Magic Spoon cereal is often promoted as a healthier version of traditional sugary cereals, as it is gluten-free, grain-free, and contains no artificial flavors or sweeteners. It is positioned as a breakfast option that can satisfy cravings for nostalgic cereal flavors while providing more balanced macronutrients.

Magic Spoon Cereal Reviews: What Do Customers Think?

While doing my research for this Magic Spoon cereal review, I found that the majority of customers enjoy it. On the company website, there are over 39,000 customer reviews with an average of 4.8/5 stars (as of June, 2023).

Customers report that their cereal tastes good and was almost identical to their brand-name counterparts. They also state how they loved that the cereal provided them with a healthier alternative.

“I bought one case, and immediately signed up for a subscription. Fruity and blueberry are identical in taste to their brand name counterparts, but they taste even better –it’s crazy! … I will never eat regular cereal again. Plus, I can eat two bowls a day and still lose weight,” one reviewer wrote on the Magic Spoon website.

There are also positive reviews on their Facebook page as well. Over there, they have a ranking of 3.7/5 stars with over 633 ratings. There are continued accounts of buyers happy with the flavor and helped them gain energy for the day ahead. Some people have noted that they won’t go back to their traditional cereal brands again.

“I have a cereal subscription and it’s amazing! I’m not doing keto, but I love the nutrition facts and the great tasting flavors! I mix the cocoa and peanut butter (because, duh!) and the frosted and fruity are my other faves,” one Magic Spoon cereal review says on their Facebook page.

I found a few customer complaints on their Amazon page and Facebook. Some customers noted that the cereal sticks to their teeth in an unpleasant way.

Additionally, some weren’t a fan of the price, stating that it was more expensive than healthy grocery store alternatives. There were also some customers that didn’t like the taste. But overall, the praise outweighs the complaints across the board.

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Is Magic Spoon Cereal Worth It?

To wrap up this Magic Spoon cereal review, I recommend this company to anyone looking for a healthier version of their favorite cereal. All of their flavors look enticing to the eye and seem to be identical to those store-bought alternatives like Fruit Loops and Cocoa Pebbles.

Customers can still enjoy their childhood favorites without the guilt of ingesting hundreds of calories and unnecessary sugars.While many adults enjoy the cereal, Magic Spoon products are great for kids as well, indicated by the mascots and fun activities included on the boxes.

While there are many positive customer reviews that praise the taste of their cereal, it is quite expensive, especially with shipping fees attached. On the other hand, if you eat cereal daily and find yourself gaining weight, it’s not a bad idea to test out Magic Spoon cereal.

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If you want to explore your options, there are of course several alternative brands to Magic Spoon cereal that offer similar healthier cereal options. Here are a few examples:

  1. Catalina Crunch: Catalina Crunch offers a range of keto-friendly, grain-free cereals with flavors like Dark Chocolate, Cinnamon Toast, and Maple Waffle. Their cereals are gluten-free, low in sugar, and high in fiber and protein.
  2. HighKey: HighKey produces a variety of low-carb, gluten-free cereals that are suitable for keto and low-carb diets. They offer flavors such as Cocoa, Frosted, and Cinnamon. Their cereals are also free from artificial ingredients and are sweetened with natural sweeteners like monk fruit and allulose.
  3. Keto and Co: Keto and Co offers a range of keto-friendly products, including a hot breakfast cereal called “Keto Hot Breakfast.” It is a grain-free, low-carb cereal option that comes in flavors like Maple Brown Sugar and Blueberry.

Magic Spoon Cereal Promotions & Discounts

I couldn’t find a Magic Spoon promo code at the time of this Magic Spoon cereal review apart from a free spoon with every order over $50, but I’d recommend you keep checking their website regularly for updates.

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Where to Buy Magic Spoon Cereal

You can shop this tasty breakfast and snack food on Their cereals are also available on the Magic Spoon Amazon page.=

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Where is Magic Spoon Cereal manufactured?

Writing this Magic Spoon cereal review, I haven’t come across any information about where their cereal is manufactured. However, we do know that their headquarters are based in New York.

What is Magic Spoon made of?

Magic Spoon cereal ingredients are made with a variety of natural additives. This includes ingredients such as milk protein blend, sweetener blend, oil blend, tapioca starch, cocoa powder, and more.

How long does Magic Spoon take to ship?

Magic Spoon uses DHL and UPS as their main couriers. The company only ships within the United States, this excludes international orders including Magic Spoon Canada.

Once customers place their order online, it will process within 1 business day. Customers can monitor their orders by using the tracking number given to them through email.

What is Magic Spoon’s Return Policy?

If customers are unsatisfied with their order, they can contact Magic Spoon customer service for a full refund under their 100% Happiness Guarantee.

How to Contact Magic Spoon

If you have questions that are unrelated to this Magic Spoon cereal review, you can contact the company via email at [emailprotected].

If you’re not sold on Magic Spoon, check out healthy cereal from Schoolyard Snacks.

Magic Spoon Cereal Review - Must Read This Before Buying (2024)


What kind of milk is best for Magic Spoon cereal? ›

Go with your favorite or with whatever's in the fridge—Magic Spoon is delicious with any kind of milk, from whole milk, to oat milk, to almond (our favorite!).

Does Magic Spoon spike blood sugar? ›

Without an effect on blood sugar, there is no inevitable blood sugar spike and crash after eating food or beverages that contain monk fruit as the sweetener. And if all that wasn't already amazing, the mogrosides in monk fruit have also been shown to have anti-inflammatory properties as they are antioxidants.

What is the main ingredient in Magic Spoon cereal? ›

Ingredients: Magic Spoon cereal has a pretty short ingredient list for all of the flavors with the base being a few different blends: a milk protein blend of casein and whey protein concentrate, a sweetener blend of allulose and monk fruit, an oil blend of high-oleic sunflower oil and avocado oil, plus tapioca starch, ...

Who is the target audience for Magic Spoon cereal? ›

Magic Spoon, a cereal brand, is adjusting its social media mix to engage younger customers, millennials and Gen Z, who are looking for a healthier cereal alternative.

What is the sugar substitute in Magic Spoon cereal? ›

And that's where Magic Spoon comes in. Made with a type of "sugar" known as allulose, it's managed to recreate your favorite flavors from childhood, minus the sugar. "We only use natural sweeteners: monk fruit, stevia, and allulose," Lewis and Sewitz say.

Is there stevia in Magic Spoon cereal? ›

Magic Spoon cereal is made from a natural blend of allulose, fruit, and stevia. With allulose, we're able to duplicate the taste of conventional sugar, with minimal glycemic impact and virtually zero calories (less than 0.4 cal/g).

What is the number one cereal for diabetics? ›

Kellogg's All-Bran, Quaker Oatmeal, and Cream of Wheat are some popular breakfast cereals that are good options for people with diabetes.

What are the 3 worst drinks for blood sugar? ›

The 3 worst drinks
  • regular soda.
  • energy drinks that contain sugar.
  • fruit juices.

How does Magic Spoon cereal have no sugar? ›

Magic Spoon's line of cereals only has 4 grams of net carbs per serving—nearly 7 times less than other leading cereal brands. These carbs are derived from plant-based sugars, like monk fruit and allulose, instead of cane sugar, corn syrup, or sugar alcohols.

Is allulose really keto? ›

Allulose is a natural sugar that shares the same molecular formula as fructose. However, unlike fructose and other sugars, allulose doesn't raise your blood sugar or insulin levels, making it keto-friendly.

Can you cancel a Magic Spoon subscription? ›

You may cancel your subscription at anytime by visiting your User Account page and following the instructions located therein, or by contacting us at (link).

What country makes Magic Spoon cereal? ›

The company was founded in 2019 and is based in New York, New York.

How many Weight Watchers points is Magic Spoon cereal? ›

Magic Spoon Cereal-: 4-5 points per cup depending on the flavor of the cereal.

Who is the owner of Magic Spoon? ›

#199: Gabi Lewis, Co-founder & Co-CEO of Magic Spoon.

Is Magic Spoon GMO? ›

All of our ingredients are non-GMO. Our cereal is certified kosher - dairy. We use natural flavors - unlike many competitors - that only come from things found in nature, such as fruits and spices.

What milk to put on baby cereal? ›

Cows' milk can be used in cooking or mixed with food from around 6 months of age, but should not be given as a main drink until your baby is 1 year old. Full-fat dairy products, such as pasteurised cheese and plain yoghurt or fromage frais, can be given from around 6 months of age.

What do you eat Magic Spoon cereal with? ›

Serve your Magic Spoon cereal with whole milk for a Vitamin D and Calcium boost or your favorite nut-based milk for an extra protein and vegan boost! If you want to make sure you're having a complete breakfast, an apple alongside your cereal adds additional fiber and Vitamin C.

What is the best skim milk to drink? ›

Research suggests that if you drink skim milk, organic is best. It comes from grass-fed cows. Their milk is richer in nutrients and has more omega-3 fatty acids.


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