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How can healthcare marketing balance brand building and performance? We sat down with Matthew (Matt) Hollenkamp, VP of Marketing and Public Relations at St. Elizabeth Healthcare, to discuss just that. With over two decades of experience in consumer goods, healthcare, and non-profits, Matt offers a unique perspective on this dynamic balance.In this Q&A, Matt shares:- Strategies for aligning marketing with organizational objectives- The importance of understanding and segmenting target audiences- Insights into using NRC Health’s Market Insights tool for measuring brand equity- How St. Elizabeth Healthcare's "I’m Right Here" campaign created emotional stickiness and resonated both internally and externallyDiscover how these strategies can elevate your healthcare marketing efforts and ensure a powerful connection with your audience. Read the full article here: https://bit.ly/3yA67F4#HealthcareMarketing #HumanUnderstanding #NRCHealth #MarketingStrategy
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We’re thrilled to announce our opening keynote speaker for #NRCHealth's HUB24 conference: the incredible Dr. Geeta Nayyar, MD, MBA! As a globally recognized chief medical officer, technologist, and bestselling author, Dr. G brings unparalleled expertise and passion to the stage. Get ready for an electrifying experience as she shares insights into leveraging cutting-edge technology and a human-centered approach to drive innovation in healthcare. Don’t miss out on this incredible opportunity to be inspired by Dr. G at #HUB24- secure your spot today! https://bit.ly/3VhkJRM #HealthcareInnovation #HumanUnderstanding #GoBeyond
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Our partners at UCI Health are on a mission to become the friendliest, most accessible academic health system in the nation. Their latest initiative? A four-month pilot program aimed at improving communication between care teams, using #NRCHealth’s patient feedback platform.After recognizing post-COVID communication gaps, UCI Health leaders focused on enhancing direct interactions with patients and families. After launching the pilot program, they saw impressive improvements in team communication and patient experience, as well as a significant boost to Net Promoter Scores.Brad Giafa*glione, MBA, emphasizes that team communication is a culture change, and this initiative proves how impactful it can be. Kudos to UCI Health for leading the way in patient-centered care! Read more about their program at https://bit.ly/3wA4VBj#UCIHealth #PatientCare #HealthcareInnovation #HumanUnderstanding
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From a life-altering condition to running a half marathon — this story from Bryan Health shows what’s possible when care is deeply personal. We applaud our partners at Bryan Health for fostering an environment where compassion and collaboration lead to transformative moments! #HumanUnderstanding #BryanHealth #PatientExperiencehttps://bit.ly/4drAXQx
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Join us for our first installment of “CAHPS Insider Live,” a quarterly webcast for healthcare leaders who want to stay ahead of the curve with the insights and strategies they need for effective compliance! During our June webcast, we'll focus on updates and proposed changes to the CAHPS survey, specifically the HCAHPS updates set for January 2025. Our experts will provide practical advice, answer your questions, and help you navigate the new landscape of CAHPS surveys. Sign up now at https://bit.ly/3yqwywW#HumanUnderstanding #CAHPS #PatientExperience
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Meet Ryan Donohue: strategic advisor by day, father of four by night! Beyond his role at #NRCHealth, Ryan finds joy in coaching, gardening, and sharing special moments with his kids. His belief in Human Understanding extends beyond the workplace, shaping his approach to care both personally and professionally. Dive into Ryan's unique perspective on life and health: https://bit.ly/3UKlxOq #HumanUnderstanding #FamilyFirst
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Connect with healthcare experience leaders and innovators at HUB24!We're excited to unveil the breakout sessions and poster presentations for our 30th annual conference. Join us in San Diego August 21-23 for an event that goes beyond scores and expectations, focusing on deepening our understanding of consumers, communities, employees, and patients.This year's focused tracks include:- Consumer Experience Track: Sessions on marketing, digital health, and consumer engagement.- Employee Experience Track: Strategies for navigating the future workplace and improving care team communication.- Executive Track: Predictions on how consumers will engage with healthcare and ways to elevate experience.- Patient Experience Fundamentals Track: Frameworks for improving organizational culture and aligning surveys with patient needs.Plus, don’t miss the HUB24 Poster Reception on August 22, where you can connect with other healthcare leaders and explore a variety of innovative presentations.Find out more about our tracks and presentations at https://bit.ly/4dRPBk9#HumanUnderstanding #PatientExperience #GoBeyond #HUB24 #NRCHealth
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Join us for a live webcast with #NRCHealth and our partners at UCI Health on June 4! We’ll explore the impressive results of a groundbreaking nurse-provider rounding pilot program that boosted care team communication and enhanced patient experience scores.Hear from PX leaders Brad Giafa*glione, MBA and Justin Wang, MS as they reveal the strategies behind this innovative initiative, discuss the challenges they faced, highlight successful outcomes, and answer your questions.Don’t miss this opportunity to gain valuable insights that could revolutionize your approach to improving care team and patient experiences. Register now: https://bit.ly/3UHGpGn#HealthcareInnovation #PatientExperience #EmployeeExperience
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Thanks to all of the #healthcare leaders and organizations for attending our Regional Summit in Seattle this week! We hope everyone was able to engage in meaningful conversations and walk away with new insights and ideas on #HumanUnderstanding. EvergreenHealth, Fred Hutch, Harborview Medical Center/UW Medicine, , Providence Digital Innovation Group, Seattle Children's.
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Elevating both patient and employee experiences? That’s the power of nurse leader rounding! In today’s healthcare environment, building strong relationships is more important than ever. Nurse leader rounding isn't just about checking in—it's about creating genuine connections that benefit everyone involved. #NRCHealth's Toya Gorley shares insights on how this approach creates a ripple effect throughout healthcare systems, driving improvements across the board. From fostering emotional connections to initiating service recovery, nurse leader rounding is a win-win strategy!Learn how nurse leader rounding can transform the healthcare experience for patients and care teams alike at https://bit.ly/44MTF0U. #HealthcareLeadership #PatientExperience #EmployeeEngagement #HumanUnderstanding
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